Everybody Needs A Publicist

CATHERINE GRAVES on GMAZ

2011-05-24T19:57:00.000-07:00

Watch my client, Catherine Graves, on Good Morning Arizona. Her book, CHECKING OUT: AN IN-DEPTH LOOK AT LOSING YOUR MIND is available on Amazon.com, Kindle, Changing Hands Book Store, and Catherine-Graves.com. CHECKING OUT is quickly gaining momentum with readers and receiving outstanding reviews as the best book for coping through immense tragedy.

Interesting survey!

2011-05-20T07:40:00.001-07:00

http://www.linkedin.com/news?actionBar=&articleID=534657064&ids=0Ne3oOcP0RcPkIcPgRdjwTcPcRb3ASdzoNdPcPdiMRd34QcjcQcPkId3oMdPkSd3cR&aag=true&freq=weekly&trk=eml-tod-b-ttle-98

RICK BROWN & SANDY YOZIPOVIC with the Fullness of Life Foundation. Check out their online auction benefiting children's cancer treatment.

2011-05-17T21:47:00.000-07:00

CATHERINE GRAVES LAUNCH EVENT FOR Checking Out: An In-Depth Look At Losing Your Mind, now available on Amazon, Kindle and Catherine-Graves.com!

2011-05-17T21:30:00.000-07:00

JOLIE VANIER profiled in InspiredMeToday.com

2011-04-23T08:33:00.000-07:00

Read about 13-year-old, Jolie Vanier, who is featured today on InspireMeToday.com. Be sure to hit the "read brilliance" tab to read her Q&A. Truly a child ahead of her years. We love you, Jolie!
http://www.inspiremetoday.com/profile.php?id=898

Great quote!

2011-03-02T11:24:00.001-08:00

“All I know is just what I read in the papers” – Will Rogers

Jolie Vanier on Young Icons, 2010.mov

2010-12-27T16:10:00.000-08:00

GREAT STORY about ARIZONA WOMEN NETWORKING on 3TV in Phoenix, Arizona

2010-06-29T17:01:00.000-07:00

http://www.azfamily.com/video/featured-videos/Valley-women-tranform-social-media-into-networking-machine-97435534.html

Arizona Republic Covers Jolie Vanier's Book Reading & Signing

2010-06-12T00:26:00.000-07:00

http://www.azcentral.com/thingstodo/stage/articles/2010/06/10/20100610jolie-vanier-puwaii-adventures-childrens-book.html

Good Morning Arizona (KTVK, Channel 3) covering my MISTAKEN IDENTITY story

2010-06-10T13:22:00.000-07:00

http://www.azfamily.com/good-morning-arizona/Name-confusion-leads-hate-mail-threats-for-Valley-PR-professional-96068884.html

Arizona Republic story on Arizona Women Networking

2010-06-03T08:29:00.000-07:00

http://www.azcentral.com/arizonarepublic/business/articles/2010/06/03/20100603biz-azwomen0603.html

My Mistaken Identity Story On KTLA

2010-06-02T22:21:00.000-07:00

Here is the Link: http://www.ktla.com/videobeta/2e095f3a-66ea-4970-a3bc-3a303ea8ec58/News/KTLA-Woman-sues-Google-claiming-bad-directions-Jaime-Chambers-reports

My Mistaken Identity Story On ABC7

2010-06-02T09:03:00.000-07:00

http://abclocal.go.com/kabc/story?section=news/local/los_angeles&id=7473900

My Mistaken Identity Story in Today's LA Times

2010-06-01T19:43:00.000-07:00

http://latimesblogs.latimes.com/lanow/2010/06/woman-sues-google-over-bad-directions-just-not-this-woman-.html

A CASE OF MISTAKEN IDENTITY

2010-06-01T09:29:00.000-07:00

For those of you who follow headline news, please note that I am not the same Lauren Rosenberg who is suing Google for being hit by a car in Utah when she followed their walking directions using Google Maps. Though this woman with the same name also resides in Los Angeles County, we are NOT one and the same person. Can you say "damage control?"

SAVE THE DATE: (THE GROVE) Jolie Vanier Book Reading & Signing (SUNDAY, JUNE 6TH, 12:00 NOON) Bring a kid!

2010-05-25T08:35:00.000-07:00

MARK YOUR CALENDAR: Book reading and signing at Barnes & Noble at THE GROVE in LA by 12-yr-old author and lead actress, JOLIE VANIER on SUNDAY, JUNE 6th, 12:00 NOON. Bring a kid!

JOLIE VANIER (von-yay) is a 12-year-old author and actress, and a remarkable child. She is very busy with her acting career, and at the same time she wrote and illustrated 2 books, a magical adventure series called Puwaii Adventures with Joliea & Friends. (http://www.PuwaiiAdventures.com) Both stories take place via a magical submarine that travels underwater, on land, and in the sky to all parts of the world.

INCLUDED WITH EACH BOOK...
Jolie narrates the audio-book on CD, intended for the blind and/or children too young to read.
Read-along w/ Jolie on DVD, which includes “Creativity Corner,” Jolie’s step-by-step art lessons intended to inspire her children-readers to write a book themselves, as well as creating and illustrating their own cast of characters.

PREMISE OF BOTH BOOKS...
Book #1 is a fantastical journey about a magical submarine that departs from Paradise Cove in Malibu and heads to Hawaii and Europe. Along the way Joliea (heroin), “the youngest fashion designer in the world”, her brother and best friend meet up with a cast of crazy under-water and land-based characters. It is Joliea’s goal to travel to Europe to meet Lorenzo Puchini, (inspired by the author’s favorite fashion designer, Emilio Pucci) all the while dodging the evil villain, a frustrated and jealous fashion designer, himself.

In book #2 Joliea and her same friends travel to Egypt, Mykonos, and Monte Carlo, and we are introduced to a whole new group of characters, including a variety of animals and birds, as well as leprechauns and tree fairies.

Both books are a product of this little girl’s imagination and tale’s she’s heard her mother and grandmother.

ABOUT JOLIE VANIER
Jolie Vanier is a 12-year old child lead actress who made her motion picture lead-actress debut as Helvetica in the summer 2009 feature film, Shorts (Warner Bros., August 2009), directed by Robert Rodriguez (Spy Kids), also starring Jon Cryer, William H. Macy and James Spader. Press quotes include: “Jolie Vanier steals the show” - Daily Mail, “…promising newcomer” - E! Online, “Thank heavens for little Jolie Vanier…this pint-size Christina Ricci is a real find” - New York Times, “…most memorable performance belongs to young Vanier…she gets an ‘introducing’ billing in the credits and even her own musical motif” - Variety.

SHORTS is airing now on HBO. <---

A FEW WEEKS AGO AT THE YOUNG ARTISTS AWARDS...
Jolie Vanier won for “Best Youth Ensemble in a Feature Film”, and she lost to Abigail Breslin for “Best Actress in a Leading Role in a Film.” See the ABC7 (Los Angeles) red carpet news clip: http://abclocal.go.com/kabc/story?section=news/entertainment&id=7380555

ABOUT THE PUWAII ADVENTURES BOOK SERIES...
"Puwaii Adventures with Joliea & Friends" by Jolie Vanier; ISBN: 978-0-9822341-0-5; $24.95; hardcover; 8” x 10”; 43 pages; DVD and CD enclosed including read along audio book with Jolie; PUWAII ADVENTURES, LLC

"Puwaii Adventures with Joliea & Friends…the adventures continue" by Jolie Vanier; ISBN: 978-0-9822341-1-2; $29.95; hardcover; 8” x 10”; 72 pages; DVD and CD enclosed including read along, art lessons and audio book with Jolie; PUWAII ADVENTURES, LLC

BOTH BOOKS ARE AVAILABLE THROUGH...
Ingram Book Company, Baker & Taylor Books, Barnes & Noble, Amazon.com and www.PuwaiiAdventures.com.

WEBSITES...
http://www.PuwaiiAdventures.com
http://www.JolieVanierOfficialSite.com

Faces of Arizona book quote

2010-05-16T22:50:00.000-07:00

"The most vulnerable people in the world are also the most courageous. The best artists in the world possess both of these qualities."

(My quote as featured in "Faces of Arizona - A Tribute to Arizona Artists and Patrons," by Michel F. Sarda, Art Renaissance Initiative, 1999)

Words

2010-05-15T00:59:00.000-07:00

Words are very powerful. Use at your own discretion.

What NOT to post on Facebook. For your own protection...

2010-05-04T17:09:00.000-07:00

http://latimesblogs.latimes.com/technology/2010/05/internet-security-what-not-to-post-on-facebook.html

A Move In The Right Direction

2010-05-01T09:42:00.000-07:00

This is a move in the right direction, but perhaps years late. Finally, someone stepped in and is making a difference. See this story...http://westsidetoday.com/n1738/new-anti-paparazzi-law.html

WORLD of Mouth

2010-04-29T17:56:00.000-07:00

Be sure to keep your name moving. If you become stagnate, it's the same as moving backward.

Everybody Needs A Publicist: Be the Story

2010-04-26T12:40:00.000-07:00

Everybody Needs A Publicist: Be the Story

Be the Story

2010-04-26T11:53:00.000-07:00

A feature story in media outlets such as newspapers, magazines and television can provide you and your business immediate integrity, therefore inducting your brand to the world of success. Building a relationship and staying in front of the media is crucial to the success of any business. Whether it is a launch, a new product, or just maintaining public awareness and attention, media coverage automatically builds trust, retention and credibility in the minds of consumers, while at the same time building brands and key messages. The more the consumer sees your company in the media, the more believable are your key messages. Not only does this keep you and your company fresh in the minds of the public, but also the media when they need a sound-bite or opinion from the expert in their field.

Marketing in a Down Market?

2010-04-23T00:42:00.001-07:00

If you think that in this state of the economy it’s best to save your marketing dollars because it wouldn’t make a difference in your business – think again. A down-market is not only the best time to launch a Public Relations campaign; it is the perfect time to become an even stronger competitor. A study of business-to-business companies during the 1981 recession saw that businesses that increased their marketing expenditures during that time saw an increase in sales of over 200% compared with those that cut it out all together. That’s big! We all know that in difficult times such as the one we’re in now, there is less competition in the marketplace, but at the same time – if you think about it – your customer’s needs are going unmet. They want to hear from you to learn how you can make their lives better. PR campaigns send a message that your business is confident during hard times, and that it is not only surviving – but thriving! Sure, as the economy picks up, businesses will ramp up and market again, but those that maintained an ongoing PR campaign during the recession will see that they will have a competitive edge over those just starting to play catch-up.

The Times They Are A Changing

2010-04-20T15:29:00.000-07:00

Bob Dylan said so. “The times they are a changing,” he sang. Though his theory still holds true today, when it comes to whom you’re appealing your product or business, advertisers have historically held to the tradition that the 18-49 market will bring in the your largest audience. For almost 40 years marketers have been obsessed with this segment of our population, and if you were 50…well, you just didn’t exist! Today, however, more than half the nation's wealth is in the hands of people over 50, who spend an estimated $2 trillion a year on products and services. These are details not to be overlooked. Statistics show that the 50+ segment will undergo a tremendous change as the rest of the nation's 78 million Baby Boomers turn 50 over the next ten years, causing that segment to increase 25% in size between 2006 and 2016 (from 89.3 million in 2006 to 111.3 million in 2016). And anyway, who do you think earned the money that the 18-yr-old’s are spending? That’s right, the 50-yr-old’s! You said it, Bob, and now it’s come to pass. The times, they have changed.

2009-12-17T00:13:00.000-08:00

CHILD LEAD ACTRESS RELEASES 2nd MAGICAL ADVENTURE BOOK

CAST OF CHARACTERS JOINS NARRATOR/AUTHOR JOLIE ON HER SUBMARINE TOUR

Studio City, CA (November 16, 2009) At age 11, Jolie Vanier (von-yay) is surpassing most adults with her long list of visions and accomplishments. Now with the release of her 2^nd book in the Puwaii™ Adventure series, Puwaii Adventures with Joliea & Friends…the adventures continue (Puwaii Adventures, LLC, 2009), we are being reacquainted with and introduced to a new whimsical cast of characters inspired by her own life experiences – seen through the eyes of a child with a little help from her family.

“I smooshed together some experiences I had with my globe-trotting family and voila! My characters are off on a new adventure,” says Vanier, who describes her Puwaii books as a family endeavor. “I like to ‘smoosh’ together lots of words, too. That’s how I came up with ‘Puwaii.’ I just smooshed together my favorite fashion designer, Pucci, with Hawaii and voila! Puwaii!”

We first meet our heroin/narrator, Joliea - the world’s youngest fashion designer™ - in Vanier’s first book/audio set, Puwaii Adventures with Joliea & FriendsÔ, as she shares with us her submarine adventure which begins in Malibu, California and travels to Hawaii ending in Florence, Italy. PuOie™, the magical submarine, travels anywhere they want to go and along the way she and her best friend, Sarah, and her big brother, Jared, meet up with the ocean-dwelling creatures, Starlette of Hollyfish, Dolly the dolphin and Sparkle the angelfish.

In …the adventures continue Joliea, Sarah and Jared visit Ireland and Egypt and meet new characters including, Goddess Babarina of Egypt, Lady Allison of Ireland, Robinson Pierre of Paris, brave leprechauns and the book’s dastardly villain called Jack “Le Rat.” It’s an adventure story that mixes true historical and geographical facts together with Vanier’s fantasy and serves it up with a PuwaiiÔ twist.

Both books showcase Vanier’s own original drawings. Here the reader shares her vision and sees how her imagination comes further to life with drawings depicting the story line.

“I’m really excited about the opportunity for children to enjoy my Puwaii Adventures series,” says Vanier, who divides her time between her homes in Los Angeles and Scottsdale. “My first book was inspired by a trip we took to Hawaii and also Pucci, my favorite fashion designer. In my second book we are introduced to new characters who travel the globe in PuOieÔ, the magic submarine. We visit wonderful, new locations including Egypt, Ireland and since my lead character is the world’s youngest fashion designer, of course, Paris is one of our stops.”

About Jolie Vanier

Jolie Vanier is an 11-year old child lead actress who, when not pursuing an acting career, attends Scottsdale Christian Academy in Arizona. Vanier made her motion picture lead-actress debut as Helvetica in the summer feature film, Shorts (Warner Bros., August 2009), directed by Robert Rodriguez (Spy Kids), also starring Jon Cryer, William H. Macy and James Spader. Press quotes include: “Jolie Vanier steals the show.” Daily Mail “…promising newcomer” E! Online “Thank heavens for little Jolie Vanier…this pint-size Christina Ricci is a real find.” New York Times “…most memorable performance belongs to young Vanier…she gets an ‘introducing’ billing in the credits and even her own musical motif.” Variety

Vanier was the recipient of a 2009 C.A.R.E. (Child Actor Recognition Event) award. She was also nominated for Best Young Actress in a short film, Juvenile Delinquence at the Young Artists Awards.

Jolie Vanier is the author/narrator/artist of Puwaii Adventures with Joliea & FriendsÔ and Puwaii Adventures with Joliea & FriendsÔ…the adventures continue, fun and magical journeys and learning experiences that each celebrate the value of family, friendship and teamwork. Through the eyes and mind of a child, young readers are encouraged to explore new places and meet diverse characters. Most importantly, Vanier’s readers are inspired to realize their own dreams.

A dedicated community activist, the young actress/author generously donates her time to numerous charitable organizations, including ChildsRead of Arizona and Actors for Autism in Los Angeles, CA. A great animal lover, Vanier makes regular donations from her allowance to the Arizona Humane Society and ASPCA.

About the Puwaii Adventures book series

Puwaii Adventures with Joliea & FriendsÔ by Jolie Vanier; ISBN: 978-0-9822341-0-5; $24.95; hardcover; 8” x 10”; 43 pages; DVD and CD enclosed including read along audio book with Jolie; PUWAII ADVENTURES, LLC

Puwaii Adventures with Joliea & Friends…the adventures continue by Jolie Vanier; ISBN: 978-0-9822341-1-2; $29.95; hardcover; 8” x 10”; 72 pages; DVD and CD enclosed including read along, art lessons and audio book with Jolie; PUWAII ADVENTURES, LLC

E-mail: info@PuwaiiAdventures.com Web site: www.PuwaiiAdventures.com

Public Relations vs. Advertising

2008-01-01T20:54:00.000-08:00

After months or years of preparation, your business is finally a reality. You are mindful of all the essentials needed to build the successful business you envision: the location of your business; your logo design and web page; your qualified and cordial staff, should you have one; and most importantly, your product. Now you are ready for the big launch!

Almost as quickly as your doors are open, media sales representatives soliciting your business inundate you. Certainly, if your colleagues are taking out ads, you should, too. Right? Possibly, but there's more to consider before you shell out the cash.

Many business owners believe that in order to keep themselves in the forefront of the market it would require them to purchase an ad, when in fact, it's that and so much more. Advertising can be very effective assuming that your are successfully appealing to the market you are attempting to reach, and positioning yourself as to how you would like to be positioned.

Realistically, however, advertising alone can take your exposure only so far. Advertising does serve a purpose, but without an effective Public Relations campaign to support it, the expense often generates poor results. To not take advantage of all the Public Relations opportunities is like a surgeon performing surgery without the appropriate surgical tools.

Did you know that approximately 85% of the stories you read in newspapers and magazines, interviews you see on television or hear on the radio were secured by a publicist?

The Public Relations Society of America has determined that an article, television profile, radio or Internet interview is up to seven time more believable than an advertisement, because it is more retainable and it shows more creditability.

In local television programming, for instance, a 3-minute interview, which would have cost $4,000 for the same amount of time had it been purchased as an advertisement, is valued at a minimum of $12,000. In all probability, that one interview reached several hundred thousand viewers depending on the location of your business.

Publicity, commonly referred to as "free advertising" or "the cheapest form of advertising," is the perfect solution for you as a business owner wanting to be positioned as an expert in your field by standing apart from the monotonous and endless sea of ads.

Considering that a publicist's one-month fee might equate to the price of one full-page ad in a glossy magazine makes great sense when considering value for value, dollar for dollar.

It is the job of your publicist to focus upon and obtain for you all appropriate and available media exposure, taking your business to the next level. A comprehensive Public Relations campaign tailored to your business will dramatically increase the public's awareness of your business.

With an effective Public Relations campaign, your goal to stand apart from your competition will be achieved. Ultimately, this will mean an increasing bottom-line profit for your business.